Connect a seller account

Add the store name used by your team and select its Seller Central region. You will review the details before continuing to Amazon.

Store name Use the name your team already uses for this account.

Legal company name Optional Used only to identify the account in SellerOps.

Seller Central region Choose one marketplace in the region where this account signs in.

Each Seller ID is authorized separately. Return to this page when you are ready to connect the next account.

Have a one-time onboarding code? Use the managed onboarding page.