Seller account connection

Authorize a seller account

Enter an internal reference for the store, then continue to Amazon. Seller Central passwords and verification codes are entered only on Amazon's website.

Store reference Use the name your operations team uses to identify this seller account.

Legal company name Optional This is an internal reference and does not replace Amazon's account information.

Starting marketplace Choose the Seller Central marketplace used to start authorization. Amazon returns all marketplaces associated with the Seller ID afterward.

One link for every store

Reuse this page for each distinct Seller ID. Complete one store at a time and confirm the correct Seller Central account before approving access.

Have a one-time onboarding code? Use the managed onboarding page.